The popular photo-sharing program, Instagram, gives its 50 million consumers the chance to become armature photographers with a special photo editing attribute set that is exploded in popularity during the last year. However, Instagram has not only provided a creative new medium for wannabe photographers, but for brands also. Many manufacturers have taken advantage of the chance to give customers an artistic, behind-the-scenes look at what their goods and services have to offer.
Nowadays, some brands are utilizing Instagram to give consumers behind-the-scenes looks at sporting events or fashion shows. Some brands have enlisted highly influential Instagram users for advertising purposes. Listed below are a few brands that are effectively utilizing Instagram for marketing, branding and promotion purposes:
- Red Bull: From the typical Social Networking sites like Facebook and Twitter, to the new and uncharted social programs such as the popular video sharing program, Giddy, Red Bull is certainly an industry leader when it comes to internet advertising and their Instagram existence is no exception. Red Bull articles daily amazing photo, and preserves the tradition of flying Friday to keep insta stories viewer and fans participated and However, Red Bull does not stop with just posting engaging articles, the brand has also been proven to like other user’s photographs also.
- Puma: Instead of simply celebrating shoes, Puma’s Instagram was put up to highlight all of the trendy places that shoes take you. Puma has been known to send powerful Instagram users to large events throughout the world and take pictures. Puma even delivered some very blessed and powerful Instagram users to Abu Dhabi so that they could Instagram the Volvo Ocean Race. Since Puma does not possess the following of a few other brands like Red Bull, this strategy of using influential users to picture events was a fantastic means of ensuring more people watched the pictures.
- Tiffany’s: Tiffany’s embraced Instagram within its effort about true love. They used a well-known fashion blogging bunch to take snapshots of love stories in Paris and New York and them on Instagram. Tiffany’s also gave couples the chance to submit their own photographs using the Tiffany’s downloadable Instagram filter. Beyond just incorporating Instagram in their true romance, Tiffany’s also used the photo-sharing program to give fans an inside look at how jewellery is made.
Though Instagram remains a fairly new medium for Internet marketing, many manufacturers are realizing the power of and benefits of using the photo-sharing program for marketing purposes. Though it can require a lot of imagination and thought to work Instagram to a organization’s social media strategy, the ones that have done so have seen amazing results and been greatly accepted by consumers on the platform.